Led by Dr Jerome Joseph, Ranked Number 2 in the World as a Global Brand Thought Leader in 2022 and best-selling author of 10 Books on Branding.
FOR PERSONAL, CORPORATE OR PRODUCT BRANDS
Welcome to our 2-Day Masterclass “Brand Mastery” – an intensive program that dives deep into the
art and science of building a powerful brand. This program is meticulously crafted to provide you
with the insights and tools necessary to develop a strong, authentic brand identity that resonates in
today’s competitive marketplace. You will learn how to effectively communicate your brand’s unique
value, connect with your target audience, and build a lasting brand presence.
This program is led by Dr. Jerome Joseph, a globally recognized brand thought leader and strategist.
With over 27 years of experience in branding and marketing, Dr. Jerome has influenced the brand
strategies of over 1000 brands, including numerous Fortune 500 companies, across 37 countries. His
expertise and deep insights into brand development and management are at the heart of this
program, ensuring a learning experience that is not only rich in practical applications but also
informed by a global perspective.
Led by Dr Jerome Joseph, Ranked Number 2 in the World as a Global Brand Thought Leader in 2022 and best-selling author of 10 Books on Branding.
FOR PERSONAL, CORPORATE OR PRODUCT BRANDS
Welcome to our 2-Day Masterclass “Brand Mastery” – an intensive program that dives deep into the
art and science of building a powerful brand. This program is meticulously crafted to provide you
with the insights and tools necessary to develop a strong, authentic brand identity that resonates in
today’s competitive marketplace. You will learn how to effectively communicate your brand’s unique
value, connect with your target audience, and build a lasting brand presence.
This program is led by Dr. Jerome Joseph, a globally recognized brand thought leader and strategist.
With over 27 years of experience in branding and marketing, Dr. Jerome has influenced the brand
strategies of over 1000 brands, including numerous Fortune 500 companies, across 37 countries. His
expertise and deep insights into brand development and management are at the heart of this
program, ensuring a learning experience that is not only rich in practical applications but also
informed by a global perspective.
Leverage our 27 years of brand consulting experience to gain practical, proven strategies that are at the forefront of the industry.
With advanced strategies and innovative practices, you’ll be equipped to outpace your competitors and lead your brand to new heights.
Gain exclusive access to our proprietary frameworks that have shaped over a thousand diverse brands worldwide..
Benefit from a rich blend of global insights and local expertise.
Whether you're enhancing a personal, corporate, product, or agency brand, our frameworks are designed to be adaptable and effective across all branding spheres.
Learn from the best. Our facilitators are seasoned professionals who not only teach but actively consult in the branding field.
You will receive hands-on access to the actual Brand Consulting Frameworks that was used to build and elevate over a 1000 through our consulting arm The Brand Theatre.
The Brand Mastery Program is a comprehensive 2-day workshop tailored for entrepreneurs, executives, and organizations focused on leveraging branding for strategic positioning and effective audience engagement. Day 1 lays the branding groundwork, exploring core concepts and helping participants craft a unique brand story and identity. Day 2 covers brand positioning and differentiation strategies, essential for standing out in competitive markets. The program also delves into building brand equity through in-depth market research and analysis.
This course is designed to provide participants with the knowledge and tools to establish a strong brand presence. It includes the Brand Mastery framework, assisting in competitor analysis, repositioning, exploring new target audiences, and future planning strategies. The program is
applicable to personal brands, corporate brands, product brands, agency brands and service brands who want to differentiate and stand out in the market.
Led by Dr. Jerome Joseph, ranked as the World’s No. 2 Global Brand Guru in 2022, this interactive workshop is based on real-life strategies and examples from his 26 years of experience in 37 countries. Participants can expect to gain valuable industry insights in an engaging and hands-on environment.
Join us to unlock the full potential of digital marketing with AI, and transform the way you connect with your audience.
For business owners seeking to elevate their brand's digital presence and leverage AI for growth.
Ideal for Sales/marketers looking to update their skillset with AI integration and modern digital strategies.
Anyone with a keen interest in enhancing their brand's digital footprint and staying ahead of digital trends.
Professionals in these fields who wish to leverage digital marketing and AI to better engage with clients and stand out in competitive markets.
For teams aiming to strengthen their brand's impact in the marketplace through strategic planning and the use of AI.
Designed for executives looking to harness the power of AI to enhance decision-making and drive business growth.
Immerse yourself in the transformative world of brand development with our intensive 2-day, 14-
hour Brand Mastery Program. Tailored for real-world impact, this course offers an in-depth
understanding of how to strategically position your brand, engage your audience effectively, and
drive powerful brand communications.
Over two dynamic days, the program covers
14 hours of interactive and
engaging sessions.
Each module is designed to maximize practical learning and application.
Experience a mix of expert-led instruction, hands-on exercises, & collaborative group activities. The training environment is dynamic, fostering an engaging learning experience suitable for all participants.
|
CLASSIFICATION
|
COURSES FEE / PAX
|
|---|---|
|
SME [ SCs & PRs ]
|
S $100 With 70% Funding = $300
|
| CLASSIFICATION | COURSES FEE / PAX | ||
| SME [ SCs & PRs ] | S $100 With 70% Funding = $300 | ||
| ADDITIONAL SUBSIDIES FOR SMEs | |||
| Eligible for Absentee Payroll at $4.50/hour if available | $63 | ||
| Eligible for Up to 90% Skillsfuture Enterprise Credit if available | $270 | ||
| Enterprise Innovation Scheme (EIS) – classified under ‘Training’, our funded programmes entitle you to a 400% tax deduction on the first $400,000 of qualifying training expenditure | |||
|
CLASSIFICATION
|
COURSES FEE / PAX
|
|---|---|
|
Singapore Citizens SCs & Permanent Residents PRs
|
S $100 With 50% Funding = $500
|
| CLASSIFICATION | COURSES FEE / PAX | ||
| SME [ SCs & PRs ] | S $100 With 70% Funding = $300 | ||
| ADDITIONAL SUBSIDIES FOR SMEs | |||
| Eligible for Absentee Payroll at $4.50/hour if available | $63 | ||
| Eligible for Up to 90% Skillsfuture Enterprise Credit if available | $270 | ||
| Enterprise Innovation Scheme (EIS) – classified under ‘Training’, our funded programmes entitle you to a 400% tax deduction on the first $400,000 of qualifying training expenditure | |||
| SME | NON-SME | ||
| Course Fee & Subsidy | Amount | Course Fee & Subsidy | Amount |
| Course Fees | S$1000 | Course Fees (excl GST) | S$1000 |
| Baseline SkillsFuture Funding (50%) | S$300 | Baseline SkillsFuture Funding (50%) | S$500 |
| Enhanced Training Support for SMEs (20%) | S$200 | ||
| Total Course Fees Payable | S$300 | Total Course Fees Payable | S$536.90 |
| ADDITIONAL SUBSIDIES FOR SMEs | |||
| Eligible for Absentee Payroll at $4.50/hour if available | $63 | ||
| Eligible for Up to 90% Skillsfuture Enterprise Credit if available | $270 | ||
| Enterprise Innovation Scheme (EIS) – classified under ‘Training’, our funded programmes entitle you to a 400% tax deduction on the first $400,000 of qualifying training expenditure | |||
| Singapore Citizens (21 – 39 years old) & PR | Singapore Citizens aged 40 years and above | ||
| Course Fee & Subsidy | Amount | Course Fee & Subsidy | Amount |
| Course Fees (excl GST) | S$1000 | Course Fees (excl GST) | S$1000 |
| Baseline SkillsFuture Funding (50%) | S$500 | Baseline SkillsFuture Funding (50%) | S$500 |
| – | – | Mid-Career Enhanced Subsidy (20%) | S$200 |
| Total Course Fees Payable | S$500 | Total Course Fees Payable | S$300 |
| Additional Subsidies | |||
| SkillsFuture Credits Funding Individuals may use their SkillsFuture Credits to offset their Nett Course Fees Payable | |||
| Union Training Assistance Programme (UTAP) UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more NTUC members to go for skills upgrading. For learners that are under self-sponsored, they are eligible to claim back 50% of course fee whereby in this case it will be $150 for learners that are above 40 and $250 for learners that are below 40 | |||
| Singapore Citizens (21 – 39 years old) & PR | Singapore Citizens aged 40 years and above | ||
| Course Fee & Subsidy | Amount | Course Fee & Subsidy | Amount |
| Course Fees (excl GST) | S$1000 | Course Fees (excl GST) | S$1000 |
| Baseline SkillsFuture Funding (50%) | S$500 | Baseline SkillsFuture Funding (50%) | S$500 |
| – | – | Mid-Career Enhanced Subsidy (20%) | S$200 |
| Total Course Fees Payable | S$500 | Total Course Fees Payable | S$300 |
| Additional Subsidies | |||
| SkillsFuture Credits Funding Individuals may use their SkillsFuture Credits to offset their Nett Course Fees Payable | |||
| Union Training Assistance Programme (UTAP) UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more NTUC members to go for skills upgrading. For learners that are under self-sponsored, they are eligible to claim back 50% of course fee whereby in this case it will be $150 for learners that are above 40 and $250 for learners that are below 40 | |||
1. Evaluate and define your brand DNA.
2. Explore key elements of successful brands.
3. Understand premium brand considerations and enhancement strategies.
1. Optimize your brand's strategic market approach.
2. Identify opportunities and threats, and analyse brand strengthening tactics.
3. Create an action plan to maximize brand performance and market capitalization
strategies.
1. Assess market opportunities for your brand.
2. Determine strategies for optimal brand positioning.
3. Analyse competitive space and key brand attributes relevant to your audience.
1. Devise specific actions to achieve brand performance goals.
2. Investigate and develop a brand plan for an existing brand.
3. Identify growth opportunities and value creation for your brand
1.Develop skills in brand activation beyond communications.
2. Analyse brand target markets and amplification methods.
3. Outline a marketing communications approach for successful brand activation and
execution
4. Amplify credibility and build trus
Dr Jerome Joseph: Ranked Number 2 in the World in 2022 as a Global Brand Thought Leader
Dr Jerome Joseph is an award-winning Brand Strategist and Speaker focused on Brand Strategy, Digital Branding, Brand Experience, Internal Branding, Personal Branding, AI and Brand Innovation. With his past experiences as a CEO and Board Member of a publicly listed brand agency and group, Dr. Jerome brings real-life brand expertise to the stage. He is a best-selling author of 10 books on Branding with over 27 years of experience working with over 1000 brands, including Fortune 500 companies, in 37 countries. In 2020 and 2022 he was recognised as the No. 2 ranked Global Brand Thought Leader in the world.
Elevate Your Brand to New Heights! Enrol in ‘Brand Mastery’ today and become a key player in the
dynamic world of branding. Sign up now and let our course consultants guide you on your journey to
brand excellence
